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Todolicious 1.0.2 Released, and Help for our Friends

Todolicious 1.0.2 has been released and is available in the App Store! Among other things, it contains massive improvements to the main window editor, fixing most of the issues that people have reported. For a full list, you can check out our new release notes page. This is our best and most reliable version of Todolicious yet, and I'm very glad to be able to share it with you. Check it out on the Mac App Store!

Earlier this week, New Zealand was hit with a major earthquake which took over 100 lives and has destroyed a major portion of the city of Christchurch. There are more than a few Mac and iOS developers who live there, and we'd like to help. So, today (February 25), 100% of the revenue (after Apple's 30% cut) of Todolicious will be donated to the New Zealand Red Cross. So pick up a copy (or donate yourself) and help some people who just lost their homes, family, and friends.

Todolicious' Launch Month

Todolicious has been out for just under a month now. I reported about its first day sales, and we had a promotion this weekend, so now is a good time to update how we're doing.

Here's our sales data through this past Thursday of a total of about 1,250 sales.

The conclusions I've drawn from this data:

  • The Top Paid/Grossing/Free lists are, as on iOS, very helpful to sustaining app sales.
  • Along with the Top 10 lists that get shown on the Featured page, the Top 12 list for a category can mean upwards of about 50 sales/day.
  • Without presence in those lists, the app is sustaining only a handful of sales per day, largely from searches from external sources rather than by discovery within the App Store.

Now this is great, but it gets interesting when you add in the download numbers from this weekend's free promotion.

The free sale completely blew out our numbers. We had over 24,000 people download Todolicious this weekend. On top of that, it stormed up the Top Free charts worldwide, getting as high as #4 Top Free in the US, and #1 Top Free in over 25 countries. It also made it to the #1 app in the Productivity category in over 40 countries, including the United States. It marched up the charts on Friday, and held that way through Saturday.

The conclusions I've drawn from this data:

  • People love free!
  • Many folks (e.g. kids without credit cards) are unable to buy apps, so they're restricted to free apps. Making your app free for this market will not make revenue, but you will make a customer VERY happy.
  • Taking a paid app and making it free for a short time will cause it to have a much stronger response from customers than it would to just release a free app.
  • Todolicious fought up the charts on Friday, but held at #4 and #5 on Saturday. This implies that downloads would probably be higher on Saturday, but they weren't. So productivity apps are probably going to be more successful during the week, when people are at work.

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Todolicious 1.0.1, Free For One Day!

Todolicious 1.0.1 is now available in the Mac App Store! It fixes some very important bugs which could break the app, so it should be updated to immediately. To celebrate the update being released, Todolicious will be FREE through Friday, January 28!

The new version fixes these issues:

  • Fixed an issue where some users could not see the To Do list window
  • Fixed an issue where the To Do list window would "drift" to the left if you opened and closed it quickly
  • Fixed an issue where the To Do list window would get "stuck" to an old location on the window if you clicked on the Dock icon

The new version of Todolicious is the best version yet. And we're already working on an update which will have new features to help you finish your To Dos even better (in line with our design philosophy, of course). But there is one more thing…

Todolicious is coming to the iPhone. Be sure to subscribe to our Twitter and RSS feeds to get the latest updates.

Our Design Philosophy: Organization is Counterproductive

We all want to be more productive. Many apps on the Mac exist to help you do just that, including many To Do apps of varying levels of complexity. I've given many of these apps a shot, and while they often work initially, over time they get used less and less. Eventually you've just gone back to keeping stuff in your head or using paper notes. Others have reported similar outcomes when using To Do apps. That's no good.

Why does use of a productivity tool decrease over time? One common feature of all these applications are tools to organize your tasks. These tools are generally always "optional" (even though they aren't, which I'll touch on next paragraph). There are usually multiple ways to organize (I call them task buckets), like multiple lists, tags, projects, and due dates. And of course there are well designed on-screen options for easily accessing and manipulating your To Dos and organizing them into buckets.

Now, even though you can ignore all of these extra features and simply add and complete your tasks, these features can never really be turned off. You'll still see the task buckets in the organizer window and the options to add those pieces of data when you're adding new tasks. As you ease more of these buckets into your mental organization model, you need to do more work filling in data every time you add a new task - the whole value of an organization system is in its consistency.

Organization feels like productivity. It doesn't take long to do, it offers a quick psychological reward, and it makes you think that you're saving time down the road. However, that comes at the expense of time spent organizing up front, and increases the burden of entering data every time you want to add something new. Over time the system begins falling out of consistency, the user gets tired of the mental burden and spending so much time maintaining their tasks, and they gradually give up using the tool. Ultimately, organization is counterproductive.

That brings us to Todolicious, which was designed to keep this from happening. The worst thing possible is for someone to give up on the tool because they tire of the system. This is why Todolicious offers no task buckets at all. The system can never get more complicated if the tools don't exist to make it more complicated. Adding a new To Do is never more involved than just typing it in; no extra overhead to determine which buckets it belongs to. Feature requests like those for task buckets are received and noted, but it's my belief that these tools will not actually make the majority of customers more productive.

Are there some people who depend on these buckets? Absolutely. Those people probably won't find much value in Todolicious. However, it's my belief that many people find more value out of a system that restricts complexity. And many of the reviews customers have left on the App Store agree.

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Todolicious' Launch Day

The Mac App Store went live yesterday and Todolicious made it to the charts, where it's been receiving glowing reviews and entirely 4-star or 5-star ratings. Here's a summary of its performance:

  • Todolicious peaked at 38 on Top Paid.
  • It settled around 68 on Top Paid (though has been bouncing up and down).
  • It hovered around 100 on Top Grossing, which puts it roughly in the top 10% of revenue earners on the Mac App Store.

So how did it do? Todolicious sold a total of 245 copies on launch day. At a $4.99 selling point, this works to a first day revenue of $857.50. That's globally, with the majority of sales obviously coming from within the United States. Thank you to all who purchased Todolicious!

From our findings and position in the charts, it's clear that the majority of the 1 million launch day downloads were for the two heavyweights, Angry Birds and Twitter. The majority of application developers will have seen low sales numbers on launch day. I suspect this is largely due to the requirement of a system update, and that we'll see more mass adoption over the next couple weeks.

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Mustacheware was formed in 2010 to create the greatest software in the world, powered by mustaches. Founded in San Francisco, CA by Steve Streza, Mustacheware builds beautiful, well-designed apps for the Mac, iOS, and web platforms.

Their first app, Swearch, has been used worldwide by over 100,000 people. It has been praised as being one of the best web apps on the iPhone. With Todolicious, Mustacheware is hoping for global domination (finally!).